Paul Mitchell Shines and Rusks Deep Shine are two of the finest Semi/Demi or permanent hair colors in the world, made at the same factory in Italy. LOL But, the duration is unbeatable and the protection/sheen is incredible. We can replenish lost pigmentation or we can add in the what if’s with this/these amazing hair coloring product, Paul Mitchell Shines XG and Rusks>" deepshine.”

Furthermore, I’m inclined to believe that Rusk’s deepshine hair color is the same as Paul Mitchell Shines. These two fine products are made by the same company making John Paul DeJoria and BQG look like they're chemically brilliant something that they aren’t. They both smell the same. lol Nevertheless, who formulated deep shine and Paul Mitchell Shines? A lab in Italy, same lab!